Hello.

We’re a strategic communications company specialising in working with public bodies and any organisation that serves communities or shapes society.

We find the Common Good between your objectives and the needs of your audiences
and build the best communications that bring the two together.

The Common Good Guide to the Irish EU Presidency.

Read the Guide

How we
can help

If you want to get noticed, get people to do things differently or help shape opinions, we can help.

  • Helping people know who you are, what you offer, and why it matters.

    We create campaigns that inform and engage making sure you're not just seen, but understood.

    Services include:

    • Communications strategy, positioning & messaging

    • Campaign development & delivery

    • Creation of specific communications materials  (radio, digital, social, video, print….)

    • Accessible design and Irish language integration

  • Helping people do things differently,  and for the better.

    We use proven behavioural science change models to design campaigns that shift attitudes and actions - simplifying the complex to make change feel possible, practical, and personal.

    Services include:

    • Audience insights and motivations

    • Campaign development using behavioural insights

    • Message simplification and framing

    • Impact measurement and reporting

  • Helping organisations think clearly, act decisively, and communicate with purpose.

    We work with leadership teams and boards to develop the strategic clarity that drives everything else - from how an organisation understands itself to how it communicates its purpose to the world. Our work spans organisational strategy, stakeholder engagement, and the communications structures that bring strategy to life.

    Services include:

    • Strategic plan development and facilitation

    • Organisational diagnostic and positioning frameworks

    • Stakeholder consultation design and delivery

    • Board and leadership team facilitation

    • Communications strategy consultation, drafting and delivery

    • Communications team audits and reviews

    • Workshop design and facilitation

    • Bespoke training devising and delivery

  • A picture of Andrea Pappin. Co-founder of Common Good. Short blonde hair smiling in front of a yellow background.

    Andrea Pappin

    Andrea has led communications at the highest level in Irish and European public life — including work with the Department of the Taoiseach, Department of Foreign Affairs, PwC, the European Commission and more. She’s helped lead national campaigns (Brexit, EU Presidency, Papal Visit), and understands the bridge between strategy and day-to-day delivery.

  • A picture of Colin Hetherington. Co-founder of Common Good. Bald, wearing black glasses, a white shirt, a black tie and a black sweater against a light background.

    Colin Hetherington

    Colin brings over 25 years’ experience in public and commercial communications. As founder of ZOO, one of Ireland’s leading creative agencies, he’s helped brands and public bodies create strategies that connect. His work includes campaigns for Electric Ireland, Jameson, Red Bull, the European Commission, FSAI, HPRA, Safefood and the Abbey Theatre.

We Believe

Organisations have powerful messages and stories to tell - of care, progress and real-world impact. However, too often these go unseen or under-appreciated.

We work for those who work for others by being:

Purposefully Effective

Connecting you with the people you need to reach, with a focus on outcomes, not outputs.

Massively Ordinary

Working hard to make complex communications feel real, accessible and grounded.

Simply Practical

Helping you get things done - more simply, more effectively and with better value for everyone involved.

Get in touch.

If you’d like to learn a little more about what we do, or if you have an idea, a project, or a challenge you’d like to share, we’d love to hear from you.